Should You Write a Book?

One morning, you open your inbox and find several e-mails that will boost your business. There is an invitation to speak at a local group comprised of your best prospects. Several emails have arrived from people who've "heard of you" and inquire about your services.

There is a message from a potential joint venture partner who has invited you to be a guest on a teleconference that will reach 500 people, all of them prospects. Later that day, a journalist calls. She wants to write a story about your business, which she heard about on a radio interview you gave weeks earlier.

Is this a fantasy? No. This could be a typical day in your life as a published author.

More and more business people are realizing the power of writing a book to catapult their businesses to a higher level. Speakers, consultants, coaches, therapists and other small business owners are learning that publishing a book is one of the most powerful marketing strategies available.

Published authors report that their lives change, often dramatically, when their books reach the marketplace. When you become an author, you become known as the expert. When you are known as an expert in your field, whatever your field, you will find that the world will beat a path to your door.

A Book Generates Visibility and Attracts Clients

Of all the information products you can create, a book has the greatest potential to open doors. A book can give you more recognition and professional credibility than audiotapes, CDs, videos, seminars, workshops and public speaking.

Since my book Get Slightly Famous was published last year, I have been amazed at how it has transformed my business.

Publishing my book was a newsworthy event that resulted in tens of thousands of dollars in new business, high-profile media coverage, speaking engagements, radio interviews, partnership opportunities, and too many other benefits to mention.

Prospective clients now hear about me from all over the world. The media regularly call me, and I appear in newspaper articles and radio interviews.

Get Slightly Famous is not just my most effective marketing tool. It has become the core of my brand identity. My book provides a marketing platform for my business that gives all my marketing efforts a natural, sharp focus.

Best of all, marketing is not such a struggle anymore.

As a successful author you will find the stress of constantly seeking new clients can largely become a thing of the past. Clients will seek you out, ready to pay good money for your services, because you are seen as a leader in your field. You become their first choice.

It's Not Just a Book -- It's a Business!

Your book is the seed from which you can grow a multi-faceted "empire'' of related products and services, including seminars, teleclasses, reports, consulting packages, audiotapes, and other profitable information products.

Imagine selling thousands of books to trade associations as premiums for their members. Or how about creating a $49-a-month newsletter, a $995 home-study course, a $499 a year membership web site? Could you use your book as the basis for a year-long mentorship program for which individuals or groups that pay thousands of dollars a piece to participate?

The idea is to see your book as a launching pad for new business opportunities.

Barbara Hemphill used her book Taming The Paper Tiger to develop a multi-pronged branding strategy. Hemphill offers organizing skills services designed to reduce stress and increase productivity. Her business is based almost entirely on her book.

Barbara has used her book to develop Taming the Paper Tiger software, gain an endorsement by Pendaflex, and found the Hemphill Productivity Institute. Her company now employs more than 70 Paper Tiger authorized consultants across the U.S. and Canada.

You can write a book!

Me, publish a book, you ask? Yes, you. It is easier than you might think, and you don't need to be a seasoned writer to become a published author.

Writing a successful book is not the easiest thing in the world, but it is entirely possible. The talents and expertise you bring to your clients can form the basis of a successful book. If you know your subject area, and can communicate your ideas in a clear, compelling, organized manner, becoming a published author is within your reach.

A strategy that works for many is to break the process into smaller steps by writing a series of articles. They then become the basis for a book. Or, you can work with a talented freelance writer to help you express your ideas clearly and with conviction.

The most traditional route is to find a publisher who will handle the production, marketing, promotion and distribution. This involves up front work (you write a detailed proposal, a table of contents, sample chapters and a market overview). Then you shop the proposal around to potential publishers, either on your own or with the help of a commissioned agent.

Self-publishing has many advantages over traditional publishing, the most compelling being greater financial returns for the author. "When you self-publish, you keep all the profits," says Dan Poynter, author of The Self-Publishing Manual. "Additionally, you get into print quickly, own the copyright, and take all applicable tax breaks."

On the downside, self-publishing can be expensive. You pay up front for all the production and distribution costs, and if your book does not sell, you will be stuck with the leftover inventory. However, if your book is successful, you will not only have the satisfaction and advantages of being a published author, you will make more money.

Whatever publishing route you choose, the Internet provides a global marketplace for your book. Never before has it been so easy to market a book if you are willing to invest the time and energy to write one.

About The Author

Steven Van Yoder is the author of Get Slightly Famous. He teaches small business owners how to duplicate his success and become a "slightly" famous author in your field. Visit www.getslightlyfamous.com to claim your FREE Slightly Famous Marketing Plan Workbook and learn how to attract more business with less effort by creating your own information empire.

www.getslightlyfamous.com

tidy up service Glenview ..
In The News:

Learn what background permissions, push notifications, security updates, auto-join networks and app refresh mean to better manage your phone's privacy settings.
Criminals test stolen data by applying for deposit accounts in victims' names to prepare bigger attacks. Learn why banks won't share fraud details.
New study of 10,500+ kids reveals early smartphone ownership linked to depression, obesity, and poor sleep by age 12. Earlier phones mean higher risks.
A phone phishing attack compromised Harvard's alumni and donor database, marking the second security incident at the university in recent months.
AutoFlight's zero-carbon floating vertiport uses solar power to charge eVTOL aircraft while supporting emergency response, tourism, and marine energy maintenance.
A new phone return scam targets recent buyers with fake carrier calls. Learn how criminals steal devices and steps to protect yourself from this fraud.
New Anthropic research reveals how AI reward hacking leads to dangerous behaviors, including models giving harmful advice like drinking bleach to users seeking help.
The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.
Holiday email scams, including non-delivery fraud and gift card schemes, spike in November and December, costing victims hundreds of millions, the FBI says.
Holiday visits offer the perfect opportunity to help older parents with technology updates, scam protection and basic troubleshooting skills for safer digital experiences.
Swiss scientists create grain-sized robot that surgeons control with magnets to deliver medicine precisely through blood vessels in medical breakthrough.
Researchers exploited WhatsApp's API vulnerability to scrape 3.5 billion phone numbers. Learn how this massive data breach happened and protect yourself.
Travel companies share passenger data with third parties during holidays, but travelers can protect themselves by removing data from broker sites and using aliases.
Xpeng's humanoid robot moves so realistically that crowds believed it was fake, marking a major advancement in robotics technology ahead of 2026 commercial launch.
Researchers discover phishing scam using invisible characters to evade email security, with protection tips including password managers and two-factor authentication.
iPhone and Android users can reduce battery drain and data usage by restricting Background App Refresh to Wi-Fi connections instead of mobile networks.
Scammers nearly stole an Apple account by exploiting the support system with authentic-looking tickets and phone calls, users can protect themselves with safety steps.
FoloToy restored sales of its AI teddy bear Kumma after a weeklong suspension following safety group findings of risky and inappropriate responses to children.
Threat intelligence firm Synthient uncovers one of the largest password exposures ever, prompting immediate security recommendations.
Viral video shared by Elon Musk shows Tesla's Optimus humanoid robots performing tasks from cooking to construction, garnering over 58.5 million views on social media.
Chinese hackers used Anthropic's Claude AI to launch autonomous cyberattacks on 30 organizations worldwide, marking a major shift in cybersecurity threats.
Apple's new Sleep Score feature gives you a rating for your nightly rest quality. Learn how to set it up on your Apple Watch and iPhone today.
Essential phone settings to enable before losing your device, including Find My network, location services and security features for iPhone and Android.
The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.
Cybersecurity research shows weak passwords remain a major threat, with simple patterns and number sequences putting millions of accounts at risk.

Apotheosis - the Seminal Insight of the Hero for Screenwriting

Every hero has a seminal insight - the apotheosis. Once... Read More

Keeping a Journal - One of the Three Treasures to Leave Behind

(excerpted from the "How to Use a Journal" audio series... Read More

Write Strategy: Think, Believe, Attack

Think of writing like karate...it's about DISCIPLINE.Writing, like other forms... Read More

Cheap Therapy

I call it cheap therapy. That gushing, near-religious, poured-from-the-body stress... Read More

Mexican Living: Lets Be Perfectly Clear

Readers often send me interesting and exciting e-mails about the... Read More

That Cute Lil Ol Apostrophe

Have you ever had a student write to tell you... Read More

Creating a Writing Space

It's important to have a space set aside in your... Read More

Who Said That? Making Dialogue Crystal Clear

Recently, I was hunting for a book that would simply... Read More

Prolific Writers

Prolific authors write; they don't just dream about it. A... Read More

Childrens Stories - The Essentials

There is no specific formula for children's fiction. There are,... Read More

The Best Freelance Job Boards for Writers

How many times have you checked out a job board... Read More

What Is The Single Worst Mistake Most People Make When Writing Classified Ads?

All sales begin with some form of advertising whether it's... Read More

The Untold Secrets of Writing Best Selling Childrens Books

Ever wondered how the most successful children's book writers get... Read More

6 Ways to Leverage Technical Articles

Technology vendors often contribute bylined articles to trade journals. The... Read More

Turbo-Charging Your Writing Career - 6 High-Yield Strategies

Hands up all those who'd like to have a successful... Read More

10 Tips on How to Cultivate Relationships with Editors

If you are an aspiring writer, or you simply want... Read More

Top 10 Common English Goofs by Web Authors

In reviewing and browsing web sites over the years, I... Read More

Turbo Charge Your Career! Write And Produce Your Own Stage Play!

Have you ever wondered how you can adapt your screenplay... Read More

Creative Writing Tips - Does The Name You Chose Suit Your Character?

How do you choose a name? Do you put down... Read More

The Writing Game

There are a lot of tapes and books and CD... Read More

Five Common Errors to Correct Before Submitting a Letter or Report

First impressions count in writing too! So it is always... Read More

Pairs/Groups Of Words Often Confused - Part 1 of 6

ACCEPT, EXCEPT Not commonly seen even from unpublished writers, who... Read More

Writing Made Them Rich #2: Charles Dickens

Charles Dickens was born in Portsea, England, in1812. His father... Read More

Kick-Start your Juices

Listen, consider this scenario.You have a deadline to honour. Time... Read More

The Blank Mind

Many writers stare at the blank page or clean computer... Read More

maid service near Winnetka ..