The Author Within

Just about every marketer on the Internet claims to be the best around and would have you believe that no one else knows as much or can teach you as quickly and thoroughly as they can. It would seem that they erroneously assume that by admiring someone else's teachings they will lessen their marketability as the "great persuader" in salesmanship.

In truth, while they may not admit it publicly, every marketer studies the technique or style of others on a continuing basis. I'll be the first to admit that I seek out, read and revise my methods of copywriting thanks to the best of the best. And I have discovered that perfection is often flawed.

We are in an age where videos, movies, television, radio and computer games scream for our attention. They produce more information than anybody can possibly retain. Therefore, if I want to hold someone's attention, make a written offer that compels them to read to the last line and reach for their wallet --- then I must learn to outshine my competition and dazzle my readers.

If you think back, I'm sure you remember times when you were reading something so mesmerizing that you never heard the phone ring, or if you did you didn't answer it. So absorbed were you that you didn't realize where an hour had gone? or, held up a halting hand when someone attempted to interrupt you with a question. Yeah, I've been there too. And that's exactly the kind of writing that I'm talking about.

Irresistible writing rivets your eyes to the page. Words are so clear, so concise that the effect is nearly hypnotic? and you remember what you have read because it IS unforgettable. The only place to learn this is from the "proven experts".

Going back many years, I remember radio programs that my grandmother listened to daily. They were no more than half-hour serials like "Porsha Faces Life" and there was always a crisis at the end of the daily broadcast that left you hanging? "Tune in tomorrow and answer the question ? how will Porsha react with the news blah, blah, blah?"

In today's novel writings, each chapter will leave you with a similar "cliff-hanger", something untold that will stir your curiosity. A good piece of fiction will not allow you to stop between chapters, and a top-notch one will forbid you to stop until the end.

Now then --- if you can write an advertisement, article or eBook preview that will stir the curiosity of your reader without giving them the whole story? if the "cliff-hanger" compels them to fill out a form, send you an email, or sign up for a free trial, you have discovered the author inside you.

? 2004 Esther Smith

About The Author

Esther Smith is editor of Partners-For-Profit Newsletter and copywriter for The Permanent Venture. Each publication of PFP get a weekly diet of marketing and advertising reports, free bonuses, ad space and resources for all their Internet needs.

clendon@thepermanentventure.com?subject=subscribe

More Articles by Esther Smith clendon@thepermanentventure.com?subject=subscribe

clendon@thepermanentventure.com?subject=subscribe

shuttle from O'Hare Brocton .. Lockport Chicago limo O’Hare
In The News:

Experts say hackers who used to focus on Windows operating systems are increasingly targeting Apple IDs as part of a new phishing campaign.
Unitree, a Chinese robotics company that developed a backflipping robot, has now introduced a humanoid robot capable of doing a side flip.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
According to the FBI, cybercriminals are sending extortion letters, threatening to release victims' sensitive information unless a ransom is paid.
FireSat is a satellite project designed to detect and track wildfires early, aiming to detect a fire that's the size of a classroom within 20 minutes.
Tech expert Kurt “CyberGuy" Knutsson reports that researchers have uncovered a Chrome vulnerability used in a cyber espionage campaign.
Preserving voicemails securely on Android: Tech expert Kurt “CyberGuy" Knutsson reveals easy methods to keep memories alive forever.
This phishing kit bypasses 2FA via session hijacking and real-time credential theft. Kurt “CyberGuy" Knutsson offers four ways to stay safe from Astaroth phishing attacks.
Tech expert Kurt “CyberGuy" Knutsson discusses Joby Aviation and Virgin Atlantic planning to launch 200-mph U.K. air taxis linking airports and cities.
Fake Apple virus warnings, security alerts and messages are tactics used to prompt you to call a number or click on a malicious link. The CyberGuy explains how to protect your devices.
The combination of artificial intelligence and neuroscience allows a paralyzed man to manipulate a robotic arm by using his brain to imagine movements.
With the help of artificial intelligence, sophisticated fraud techniques emerging today are virtually undetectable to the untrained eye.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents
If you need to free up space on your Mac, consider deleting duplicate photos in your image library. Apple makes it easy to do, and the CyberGuy explains the process.
Microsoft is discontinuing Skype in May after 22 years of service. Kurt the CyberGuy addresses other options for internet-based phone and video service.
Tron 1, a Chinese company's two-legged robot, is versatile and can walk, roll and pivot, even on rough terrain. Tron 1 stands 33 inches tall and weighs 44 pounds.
Hackers are tricking people into installing password-stealing malware by making them press keyboard shortcuts under the pretense of proving they're not bots.
Saving the voices of loved ones can be a comforting way to keep alive memories. Kurt "the CyberGuy" Knutsson explains how to preserve voicemail messages.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
The FBI warns that some free online document converters load malware onto people's computers, making their private information vulnerable to attack.
Toyota's compact electric FT-Me is designed to tackle challenges of city living while offering an accessible and eco-friendly transportation solution.
Kurt “CyberGuy" Knutsson says 23andMe's bankruptcy raises data privacy fears: Opt out, download and delete data now.
UBTech and Zeekr unite with AI robot swarms to make car manufacturing faster and smarter. Tech expert Kurt “CyberGuy" Knutsson explains how the process works.
Tech expert Kurt “CyberGuy" Knutsson says Apple's Passwords app had a three-month phishing flaw from iOS 18 to 18.2 patch.
Tech expert Kurt “CyberGuy" Knutsson discusses how this super-small electric mini-truck takes a big step toward production.

Writing Styles for Fiction: Which Voice to Use

I recently set up a website to promote a new... Read More

14 Tips On Writing The Short-Short Story

The short-short story has been likened by some as being... Read More

Do I Have To Be A Good Writer to Market My Own Business?

Many of the most effective low-cost marketing strategies require writing.... Read More

How to Build Your Site with Other Peoples Content -- Part 1

Building a new website can be extremely exciting. Seeing your... Read More

3 Tips to Achieve Your Writing Goals

1. Make your goals achievable.By achievable, we mean realistic and... Read More

Top 10 Common English Goofs by Web Authors

In reviewing and browsing web sites over the years, I... Read More

Proofreading for Profits

How to avoid mistakes that undermine your credibilityYou're probably already... Read More

6 Tricks To Squeeze Your Letters Onto One Page

Anyone who has read any of my articles on the... Read More

8 Great Journaling Tips

Mix a martini, don't forget the olives, or pour yourself... Read More

8 Ways to Write a Winner Book Fast!

Have you given up on getting your book out of... Read More

Call Yourself a Writer? Where Are Your Notes?

Writers are notorious collectors of slips of paper. They tear... Read More

A Perfect Day for Writers

In one of the exercises in my "Getting Started as... Read More

Need a Book Coach, Ghost Writer, or Editor? Part 2

If you either want to write a book to help... Read More

Editing Secrets

Once you've plotted out your book, developed the characters and... Read More

Does Your Fight Scene Pack a Punch?

Long ago, movie directors mastered the technique of creating a... Read More

Becoming a Writer

The urge to write fiction seems God given for some,... Read More

The Arrogant Writer: Five Ways To Nurture and Defend Your Muse

Arrogance has a bad rap. We think of arrogant people... Read More

Is Your Title Compelling?

Short Story Writing Tips:Your title is your selling tool. It's... Read More

Vary Your Writing Style and Win Readers

First drafts are for getting down the ideas. Anna Jacobs... Read More

8 Quick Tips on Creating Vivid, Memorable Characters

These 8 tips on using characters in your stories will... Read More

Turbo-Charging Your Writing Career - 6 High-Yield Strategies

Hands up all those who'd like to have a successful... Read More

Win More Clients, Projects and Freelance Jobs By Making Three Small Changes

I???ve spoken to hundreds of editors, employers, and project managers... Read More

Friendly Critiques

When a writer is working on their next literary masterpiece... Read More

Seven Suggestions To Develop a Superb Writing Style

Every writer eventually develops her own unique style of writing.... Read More

The Hard Facts About Editing

Whether you're interviewing for a new job, trying to woo... Read More

Chicago charter limousine service Hickory Hills ..