Home
>
Writing
>
Think Market!

Think Market!

Griselda spent hours polishing up her resume. No detail was too small: type face, layout and spacing. She weighed each word, counted each comma. She sent out 200 resumes and received no responses.

Reginald spent even more hours designing the most perfect website for his new business. Working with a highly recommended web designer, he chose colors, graphics, and layout. He agonized over products to offer his clients. After the site was launched, nobody came -- and visitors flew away, like bumblebees from a flower, taking free honey and moving on.

Griselda and Reginald are intelligent, motivated people. They turned their intelligence and motivation to designing a perfect product -- not conducting research on what the market wants.

Why? Testing the market is difficult -- sometimes impossible. Ideally, you will find at least six people who resemble those in your target market. I encourage clients to choose people who can offer you candid opinions. When you keep hearing, "This is wonderful," you haven't found the right resources.

Some newbie entrepreneurs hold focus groups or idea parties, complete with refreshments. That's a great idea if you can pull it off. Communication is contagious. When one person begins to be critical, the rest will follow.

Career-changers need to network (there's the n-word again!) to identify experienced managers who can help them evaluate their job campaign. You need to convey the message, "I'm one of you! I belong in your industry."

o Here are some questions to get started:

o Who are your ideal clients -- or employers, if you're changing jobs?

o How do they make decisions? Impulsively? Over time? After consultation with others?

o What information will influence the buying decision?

o Imagine that your ideal client (or employer) has just hired you and is absolutely delighted with your services. How will she or he describe you to a colleague?

o What are the hot buttons to use -- and to avoid?

How to Get Started:

NewAsk a quick question
Free weekly Your Next Move Ezine
Hire Cathy Goodwin as your writing coach
Promote Your Website Free: A do-it-yourself workbook
Mastering Five Writing Challenges: a free ecourse
Cathy's Self-Help Book: Making the Big Move

About The Author

Cathy Goodwin, Ph.D., is an author, speaker and career/business consultant, helping midlife professionals take their First step to a Second Career. http://www.cathygoodwin.com.

"Ten secrets of mastering a major life change" http://www.cathygoodwin.com

Contact: http://www.cathygoodwin.com 505-534-4294

Twin Lakes rental limo .. Lockport Chicago limo O’Hare

In The News:

The White House launched a new cybersecurity safety label, the U.S. Cyber Trust Mark, intended to help consumers make informed decisions on smart device safety.

Today's tech can help make life so much easier — if you know how to use it. Here are a few tips on the quickest and best ways to make your phone, laptop and other devices work for you.

Tech expert Kurt “CyberGuy" Knutsson offers Windows 11 restart fixes: Update drivers, run system scans and check hardware.

Sony and Honda's Afeela 1 EV launches with advanced tech and entertainment for $89,900. Tech expert Kurt “CyberGuy" Knutsson gives his takeaways.

With limited hard drive space, tech expert Kurt “CyberGuy" Knutsson offers these tips for storing large video files and photos.

Tech expert Kurt “CyberGuy" Knutsson says the $236,000 Yangwang U9 electric hypercar boasts 1,287 horsepower and can jump obstacles.

Flip phones are harder to block spam calls from, but it's not impossible. Kurt the "CyberGuy" explains how to stop incoming robocalls on your flip phone.

With so many notifications buzzing our phones these days, it's tough to distinguish between legitimate messages and possible scams. Kurt the CyberGuy helps unravel the mystery.

Scammers have a new trick where they pretend to be job recruiters to plant malicious apps on your devices. It all starts with a deceptive email.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt the CyberGuy breaks down why those emails that warn that "Your Apple ID has been disabled" is most likely a scam. Here's how to protect yourself.

Even small mistakes can negatively impact your credit score; here are some of the most common credit report errors and how you can fix them.

Tech guru Kurt "CyberGuy" Knutsson explores the many different ways you can repurpose that old iPhone of yours rather than trashing it.

A pioneering artificial intelligence and robotics company from China has developed a repository of over 1 million robotic movements to provide robotic training.

Kurt "CyberGuy" Knutsson reveals the warning signs and steps to take if you suspect that your personal computer is infected with a virus.

Researchers found in a study that users of a robotic prosthetic hand could successfully grasp and move two objects at once without dropping them.

The James Webb Space Telescope captured photos of one of the earliest supernovas ever seen using infrared technology, and creating a time lapse of the phenomena.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

New Mac malware variant targets browser credentials and personal data, researchers find. Kurt “CyberGuy" Knutsson gives tips to safeguard your Mac from the latest malware threats.

The Jetson One eVTOL showcases air racing potential, ushering in a new aviation era. Tech expert Kurt “CyberGuy" Knutsson says the race for eVTOL supremacy is just beginning.

Tech expert Kurt “CyberGuy" Knutsson reveals that hackers stole data from Gravy Analytics, a major seller of smartphone location data to the U.S.

Kurt “CyberGuy" Knutsson: If you just bought a new iPhone, here’s what to do first when you fire it up.

AC Future and Pininfarina unveil AI Transformer homes, merging sustainability and innovation. Kurt “CyberGuy" Knutsson says this could change the way we think about home.

Technology expert Kim Komando shares her easy tips on how to declutter your phones, computers and devices from the files you no longer need.

Tech expert Kurt “CyberGuy" Knutsson has the details on a Volkswagen data leak that exposed the personal data of around 800,000 EV owners.