Among the various foolproof methods used to boost traffic to your site (ezine advertising, and search engine submitting, to name a couple) one method seems to be forgotten about by many new Internet marketers. That method is writing press releases.
Press releases are a way to get your business exposed to more and more would be customers. They are written as a news article and submitted to editors who would then print them or follow up with you for a story.
An example of a successful press release can be found at http://www.allprobizops.com/successrelease.html Take a moment to read through that article and then take a closer look.
You'll find that this press release, just like any good news article, answers some basic questions for the reader. Not only that, there is a specific formula involved in constructing the piece.
Here are the questions:
Who?will bring or brought about the event?
What?is going to happen or has happened?
Where?will or did this take place?
When?will or did the event occur?
Why?will or did it occur?
How?will or did it happen?
Now, here is the formula. If you plan to write a great press release you must know and understand how to build it:
First is the headline. Choose the words carefully to convey several things at once to the reader. They must be brief and to the point. You say what the news is about in ten words or less.
The words of your headline must be exciting and dynamic. Don't be afraid to make a bold claim your headline, say for example, "Thousands of People Reap Thousands in New Internet Business." Just be sure ? very sure ? you back this up with proven facts in your article.
The next component in the formula is the opening. This is where, in no more than two sentences, you capsulate your information ? tell what the article is going to be about in bite size. Answer the "who, what, when, where, why, and how" questions as briefly as possible. Save details for later.
Analyze this part of your press release carefully. To be successful the article must be able to peak the readers' attention at this point. In other words, if they read nothing further, they have all the information they need to take action.
Now, shape the third element, the body. Elaborate on your opening. Add descriptions and benefits, quotes and testimonials. Be sure all of your quotes begin and end with quotation marks and give credit and credentials to the persons you quote.
For instance, instead of ending a quote with, "says Barbara Smith," end it with "says Barbara Smith, six figure online entrepreneur and highly praised lecturer on small business on the World Wide Web. Isn't the second way much more powerful and convincing (provided of course, it's true)? That's giving credit AND credentials.
Finally, close your press release with a short call to action. Use a sentence to summarize, then tell your readers how they may get more information. Don't go for the jugular here, though; wait for a follow up contact to make your final sale. But do use action producing words like "get" and "now" ("Get more information "now" by phoning [your name] at [your phone number]).
A few final words are important now. Let me combine them with an exercise to help you remember the five "w's" and one "h" of successful news writing. Make sure you thoroughly consider these questions as you plan and write your release:
Who?will benefit from reading your press release?
What?do you want them to know?
When?is your information available?
Where?can they find more information?
Why?is your information valuable in the lives of your readers?
How?is your information unique? It's going to be submerged in a sea of press releases your intended publisher will have to review.
These are the best means I know to get your press release published once it's submitted to an editor.
P.S. More on this topic can be found by reading Dr. Randall Hansen's Guide to Writing Successful Press Releases at http://www.allprobizops.com/successrelease.html.
P.P.S. Directories to find places to submit your press release can be found near the end of the same web page.
About The Author
Brian Moore publishes 'BizOps Secrets', a complete ezine resource for online success. Subscribe and receive a free 5 line classified ad. AllPro BizOps, Proven Business Secrets That Work Online. http://www.allprobizops.com/successrelease.html
rental limo Atlanta .. Lockport Chicago limo O’HareMany experts recommend reading as a way to get ideas,... Read More
Welcome to the zany ideas of a productive writer. My... Read More
Did you know that your back cover information is, after... Read More
Often, time is an enemy of writers. Sales seem slow... Read More
If you have an online home based business you know... Read More
Around eighty percent of nonfiction books today are written by... Read More
As an aspiring or an established entrepreneur, you are an... Read More
Every writer expends a great deal of creative energy developing... Read More
Beginning writers often tend to think of a book as... Read More
Since the headline is the first contact your readers have... Read More
Everybody knows writing a story is not easy. Like the... Read More
Structure in the form of frameworks, work processes and goals... Read More
Whether you keep a separate spiritual journal or just want... Read More
What a lack of research could do to you.When creating... Read More
Writing is a personal and introspective process. To share with... Read More
Many writers write for the experience. Others dream of having... Read More
If you haven't realized the success you wanted last year,... Read More
You must write a hypnotic persuasion letter to help you... Read More
You wrote a tips booklet. Maybe more than one. Oh... Read More
I'm willing to bet that quite a number of you... Read More
A well-punctuated approach letter may make the difference between acceptance... Read More
Being a great writer is no longer enough if you... Read More
How to Come Up with Fresh Story Ideas When Your... Read More
Not long ago, I went to an Internet Marketing Seminar.... Read More
You know you've got writing talent. Others enjoy your work... Read More
Bedford Park taxi to Midway ..There's a little known secret we writers like to keep... Read More
When we think of writing it triggers many thoughts and... Read More
Have you given up on getting your book out of... Read More
No one is born a novel writer. But do you... Read More
A friend and I were talking the other day about... Read More
One of the biggest problems that inexperienced writers have is... Read More
Beginner's Blues: How to Collect Samples, Testimonials, and References as... Read More
When one population in one century survived five wars, two... Read More
In the current job market, many editorial workers have turned... Read More
If you want to be a writer, you must write... Read More
We've all seen those ads that grab our attention and... Read More
I love writing. I love the swirl and swing of... Read More
Sailors had it for years. Great explorers had it as... Read More
Everyone has a unique story to tell. From explaining business... Read More
My dad was wrong. I just discovered that I am... Read More
Real Estate has "Location, location, location," and writing has "Clips,... Read More
Kallu was a tenant of Santosh Kumar Nayak. Santosh Kumar... Read More
Plotting a book can seem an overwhelming task when you're... Read More
Creative Writing Tips ?It should.A theme is a one-line explanation... Read More
My Dad has this old joke that goes, "What's the... Read More
Beyond three and four act story structure, lies the Hero's... Read More
I went to school to be a teacher. In fact,... Read More
If you're a writer, you're in business. It doesn't matter... Read More
Technology vendors often contribute bylined articles to trade journals. The... Read More
9 out of 10 professionals and small business owners have... Read More
Writing |