Writing for Local Veterinary Hospitals

Freelance writer STANLEY BURKHARDT has a passion for animals. He loves animals so much, he crafted himself a new career. For the last eight years, Stanley has made a career out of writing for local veterinary hospitals -- and getting paid for it.

Burkhardt admits, "I am probably the first writer you have met who has written for veterinary hospitals. My opinion is that many writers don't see the profit or work potential in writing for vet hospitals, and don't attempt to secure work from this industry. The other reason is that writers try many approaches to secure work in this industry and fail."

Burkhardt has overcome these obstacles, and many more. Now he's ready to spill his secrets. He has penned an ebook, "Profiting on Puppy Love & Cat Care: A Freelance Writer's Guide to Writing for Local Veterinary Hospitals & Practices," in which he shows writers how they can craft a career out of writing for local veterinary hospitals, just like he has done.

Burkhardt says, "I think it's important to know that I had no experience or knowledge writing for the vet industry, when I first started out." If you harbor a deep love for animals and enjoy writing and researching, Burkhardt says you are already "halfway there to breaking into this industry."

The other skill is selling. "Selling is considered by many beginning freelance writers to be the 'curse' of commercial writing because it usually requires you to spend more than half of your time selling yourself to prospective clients - and swallowing many rejections - than spending time writing." In time, selling becomes easier. "Most of my work now comes from referrals and word-of-mouth," says Burkhardt.

Burkhardt has perfected the way he secures first-time clients in this industry; he advises to "use locality in your favor." He says, "Take a trip to your local hospital and see if it presently uses any types of print materials. If not, what kinds of print materials do you think this hospital can benefit from? If it has print materials, how can you improve these existing print materials, or what types of print materials would work better in place of these existing print materials?"

Burkhardt always attempts to arrange a meeting with the owner of the hospital. "I tell the prospective owner I'd like to meet with him for 20 to 30 minutes to discuss, in detail, how I'd be able to boost his profits and productivity, and how he and his clients will both benefit. I've never met an owner who'd refused to spend some time to find out how I'd be able to boost his profits."

After the first meeting, Burkhardt gives himself a few days to work on a proposal in which he outlines how he is going to meet the owner's needs -- whether it's solving a problem, boosting sales, or increasing productivity -- through various writing projects. Burkhardt will either mail his proposal to the owner or arrange a second meeting. Nine times out of ten, Burkhardt's proposal usually nabs him a first assignment from a first-time client. "I always pitch a newsletter as the first project. Once the owner sees how a newsletter contributes to the success of his hospital, I am usually given more writing assignments."

As a writer for five local veterinary hospitals -- two small in size and three big in size -- Burkhardt prefers to sell his services to the larger veterinary hospitals. "Larger veterinary hospitals have more needs to be fulfilled and more problems for you to solve...They're more likely to need internal and external materials that will help boost their sales and increase their productivity."

Burkhardt writes all sorts of copy for vet hospitals, but his favorite and most lucrative is writing newsletters. "Every vet hospital needs them. A newsletter can increase the hospital's sales by pushing products and services, create rapport and build trustworthiness with pet owners by showcasing the exceptional pet care and treatment the hospital offers, and constantly remind pet owners of the hospital's existence by writing information that is so useful and timely that pet owners take the newsletter home with them." Burkhardt charges between $300 and $1,500 per newsletter, depending on its complexity and size.

Burkhardt admits that writing for veterinary hospitals is not a top-paying industry, compared to writing for other industries. But he was never in it for the money. "I often wonder if copywriters who write for tar manufacturers, bottling companies, packaging plants, chip manufacturers, cancer-causing cigarette companies, or shady politicians have any interest in the stuff they write or they do it just for the money. I can't find interest in any of those things and have stayed away from such manufacturers and industries. I think the same is true if one is to write for vet hospitals. You must have an interest - at least to write for the long term. If you love animals, have a curiosity as to how hospitals treat and care for pets, and a sensitive spot to help people, then you can break into this industry and make a good living."

Burkhardt's ebook, "Profiting on Puppy Love & Cat Care: A Freelance Writer's Guide to Writing for Local Veterinary Hospitals & Practices" is a primer to break into this industry. His ebook sells for $9.95 at WritingCareer.com, an online ebook store, found at http://www.writingcareer.com/sbk001.shtml

About The Author

Brian Konradt is a freelance writer and graphic designer based in South Carolina.

rental limo Atlanta .. Lockport Chicago limo O’Hare
In The News:

A Texas company is developing a hypersonic jet, Stargazer, that could fly from New York City to London in under an hour, redefining boundaries of aviation.
Porch pirates are on the prowl this holiday season. Tech guru Kurt "CyberGuy" Knutsson has a number of tips to prevent holiday package thefts.
Fueled by artificial intelligence, CyberDog the robotic dog is designed specifically locate fire ant nests, which are endangering ecosystems.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents
Internet browsers are useful, but they can be dangerous. Clicking on malicious links can direct you to dangerous websites that steal information or infect your device.
Apple's latest iOS update introduces advanced artificial intelligence capabilities, which may be capturing and analyzing sensitive information.
Breach site confirmed 56,904,909 Hot Topic users' data leaked online. Tech expert Kurt “CyberGuy" Knutsson says the company's silence makes matters even worse.
Tech expert Kurt “CyberGuy" Knutsson discusses how an innovative Easy-Way kit turns standard strollers electric, simplifying navigation for parents.
Tech expert Kurt “CyberGuy" Knutsson talks about T-Mobile being hacked in broad cyberattack on global phone and internet companies.
Tech expert Kurt “CyberGuy" Knutsson shows you how to add, customize and manage widgets for quick access to apps and info from your iPhone home screen.
Wrong Google searches can not only compromise your device and personal data. They can also bring law enforcement to your doorstep. Hackers are targeting Google searches.
China's Shanghai Kepler Robotics has developed a new humanoid robot that can carry up to 35 pounds per hand for commercial applications across various industries
Checking your hearing has gotten easier with the new hearing test feature in AirPods Pro 2. You can take reliable hearing tests using your iPhone or iPad.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Kurt "CyberGuy" Knutsson explains how a VPN — virtual private network — works and how running it can slow down the operation of your device.
The WalkON Suit F1, an exoskeleton developed to help people with disabilities, can actually walk over to a person in a wheelchair, solving a major problem.
ClickFix, a new scam targeting computer users, is on the rise in the U.S. The scam prompts its targets to click on a link to fix a problem.
Skydweller is the world's largest unmanned solar-powered aircraft that can stay airborne for weeks, and even months, without refueling.
The U.S. government said it is investigating after People's Republic of China hackers targeted commercial telecommunications service providers in the U.S.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Scammers are using increasingly sophisticated ways to lure unsuspecting victims, and some are impersonating an email help desk or support team.
You can unsend or edit your iMessages with the latest iOS updates. Kurt the CyberGuy explains how you can save yourself some potential embarrassment.
Kurt “CyberGuy" Knutsson says there’s been a rise in cybercriminal services using hacked police and government emails to send subpoenas and data requests to U.S. companies.
Kurt “CyberGuy" Knutsson discusses how Axiom Space and luxury designer Prada are collaborating on NASA's Artemis III spacesuit design.

Review In 29 Steps Plus One

I just finished to read a book. A story for... Read More

Frequently Asked Questions from Writers

1. What Is A Premise?A premise is the point you... Read More

Effective Editing: It Spells the Difference!

If you think proofreading equals editing, then you're wrong! Editing... Read More

Understanding Editorial Guidelines

Editorial guidelines, also known as writer's guidelines, are the rules... Read More

Screenwriting ? The Value of Structure

Structure in the form of frameworks, work processes and goals... Read More

Revising Your Manuscript: Fourteen Questions to Ask Yourself

1) Can you summarize the story in about a sentence... Read More

Writing the KAIZEN Way

Over the past eight years or so, I have tutored... Read More

Boost Your Income With Trade Journals

Why would anyone want to write for trade journals? Aren't... Read More

Write For Yourself First

It would be very selfless or noble of me to... Read More

Do You Know How To Write English For Global Audiences?

When you write for international audiences, mainly directly in English,... Read More

Does Each Element of Your Story Further The Theme?

Creative Writing Tips ?Whichever theme you choose, all the elements,... Read More

The Spectre Hound

And a dreadful thing from the cliff did spring, and... Read More

Writing from Home: It Can Be Great and Not-So-Great for Mothers

I went to school to be a teacher. In fact,... Read More

Writing Short Info Reports

People want information, they want it quick, frequently in short... Read More

How To Write A Newsletter

In order to be successful with a newsletter, specialize in... Read More

Four Act Stories and Beyond

There are various forms of structure, including frameworks, work processes... Read More

Writing as a Gift

What am I supposed to give Anthony as a wedding... Read More

What Does It Take To Make Your Memories Into Publishable Memoirs?

Why should you consider creating a memoir of your personal... Read More

Freelance Writing: How Many Regular Clients Should You Have?

This is a tough question for every freelance writer. For... Read More

Writer School?

Here's something from my mailbag. "Dear Michael, do you need... Read More

Write Again! - The Art Of The Written Letter

Remember the days when we wrote with pen and paper?... Read More

The Struggle

Sometime one must coax the words out.Each day is a... Read More

Top Ten Great Headline Ideas

What Makes a Great Headline?Headlines are far more important than... Read More

Gaining Writing Experience

GAINING WRITING EXPERIENCE Some Catch-22, huh? In... Read More

Voice in Narrative and Dialogue - A Contrast of Writing Styles

One of the nice things about being an author is... Read More

Bedford Park taxi to Midway ..