Home
>
Writing
>
Writing for Local Veterinary Hospitals

Writing for Local Veterinary Hospitals

Freelance writer STANLEY BURKHARDT has a passion for animals. He loves animals so much, he crafted himself a new career. For the last eight years, Stanley has made a career out of writing for local veterinary hospitals -- and getting paid for it.

Burkhardt admits, "I am probably the first writer you have met who has written for veterinary hospitals. My opinion is that many writers don't see the profit or work potential in writing for vet hospitals, and don't attempt to secure work from this industry. The other reason is that writers try many approaches to secure work in this industry and fail."

Burkhardt has overcome these obstacles, and many more. Now he's ready to spill his secrets. He has penned an ebook, "Profiting on Puppy Love & Cat Care: A Freelance Writer's Guide to Writing for Local Veterinary Hospitals & Practices," in which he shows writers how they can craft a career out of writing for local veterinary hospitals, just like he has done.

Burkhardt says, "I think it's important to know that I had no experience or knowledge writing for the vet industry, when I first started out." If you harbor a deep love for animals and enjoy writing and researching, Burkhardt says you are already "halfway there to breaking into this industry."

The other skill is selling. "Selling is considered by many beginning freelance writers to be the 'curse' of commercial writing because it usually requires you to spend more than half of your time selling yourself to prospective clients - and swallowing many rejections - than spending time writing." In time, selling becomes easier. "Most of my work now comes from referrals and word-of-mouth," says Burkhardt.

Burkhardt has perfected the way he secures first-time clients in this industry; he advises to "use locality in your favor." He says, "Take a trip to your local hospital and see if it presently uses any types of print materials. If not, what kinds of print materials do you think this hospital can benefit from? If it has print materials, how can you improve these existing print materials, or what types of print materials would work better in place of these existing print materials?"

Burkhardt always attempts to arrange a meeting with the owner of the hospital. "I tell the prospective owner I'd like to meet with him for 20 to 30 minutes to discuss, in detail, how I'd be able to boost his profits and productivity, and how he and his clients will both benefit. I've never met an owner who'd refused to spend some time to find out how I'd be able to boost his profits."

After the first meeting, Burkhardt gives himself a few days to work on a proposal in which he outlines how he is going to meet the owner's needs -- whether it's solving a problem, boosting sales, or increasing productivity -- through various writing projects. Burkhardt will either mail his proposal to the owner or arrange a second meeting. Nine times out of ten, Burkhardt's proposal usually nabs him a first assignment from a first-time client. "I always pitch a newsletter as the first project. Once the owner sees how a newsletter contributes to the success of his hospital, I am usually given more writing assignments."

As a writer for five local veterinary hospitals -- two small in size and three big in size -- Burkhardt prefers to sell his services to the larger veterinary hospitals. "Larger veterinary hospitals have more needs to be fulfilled and more problems for you to solve...They're more likely to need internal and external materials that will help boost their sales and increase their productivity."

Burkhardt writes all sorts of copy for vet hospitals, but his favorite and most lucrative is writing newsletters. "Every vet hospital needs them. A newsletter can increase the hospital's sales by pushing products and services, create rapport and build trustworthiness with pet owners by showcasing the exceptional pet care and treatment the hospital offers, and constantly remind pet owners of the hospital's existence by writing information that is so useful and timely that pet owners take the newsletter home with them." Burkhardt charges between $300 and $1,500 per newsletter, depending on its complexity and size.

Burkhardt admits that writing for veterinary hospitals is not a top-paying industry, compared to writing for other industries. But he was never in it for the money. "I often wonder if copywriters who write for tar manufacturers, bottling companies, packaging plants, chip manufacturers, cancer-causing cigarette companies, or shady politicians have any interest in the stuff they write or they do it just for the money. I can't find interest in any of those things and have stayed away from such manufacturers and industries. I think the same is true if one is to write for vet hospitals. You must have an interest - at least to write for the long term. If you love animals, have a curiosity as to how hospitals treat and care for pets, and a sensitive spot to help people, then you can break into this industry and make a good living."

Burkhardt's ebook, "Profiting on Puppy Love & Cat Care: A Freelance Writer's Guide to Writing for Local Veterinary Hospitals & Practices" is a primer to break into this industry. His ebook sells for $9.95 at WritingCareer.com, an online ebook store, found at http://www.writingcareer.com/sbk001.shtml

About The Author

Brian Konradt is a freelance writer and graphic designer based in South Carolina.

Ashley limo service .. Lockport Chicago limo O’Hare

In The News:

The FBI is warning timeshare owners of a telemarketing scam tied to a Mexican drug cartel. Tech expert Kurt “CyberGuy" Knutsson provides steps to stay safe.

Protecting your home network includes securing your router, just like your phone or laptop. Kurt “CyberGuy" Knutsson reveals six ways to protect your Wi-Fi router from hackers.

Kurt “CyberGuy" Knutsson: ConnectOnCall breach leaks sensitive data of 910,000+ patients.

Rising elder scams: How to recognize them and protect yourself and your loved ones. Tech expert Kurt “CyberGuy" Knutsson helps you outsmart the scammers.

There are common habits and oversights that could leave your financial information vulnerable to cybercriminals, according to Kurt the CyberGuy.

Counting calories just got easier with The Drop, the world's first automated nutrition tracker using advanced computer vision and artificial intelligence.

A virtual private network can help ensure your information remains security and your privacy remains intact. Kurt the CyberGuy explains.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Artificial intelligence-based cameras are giving air defense operators unprecedented capabilities in monitoring and protecting airspace.

Apple's iOS 18.1 Inactivity Reboot automatically reboots your iPhone if it hasn't been used or unlocked for more than three days, providing better data protection.

An inventor designed rooftop solar panels for a Tesla that draws solar energy while the car is parked, adding travel mileage without plugging in.

There are currently no laws governing what artificial intelligence can and cannot do with the information it gathers; here are 10 things to avoid telling AI chatbots to keep yourself safe.

A credit union with over 240,000 members recently revealed it was targeted by cybercriminals, resulting in a data breach that was part of a two-month attack by hackers.

Scammers have become skilled at creating convincing fake websites that can easily fool unsuspecting users. The CyberGuy offers tips to protect yourself.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

CAPTCHAs, which are used by websites to confirm whether users are people or bots, are harmless, but hackers are using them to infect PCs with malware.

Hackers recently leaked personal information of about 500,000 Americans and stole patient medical records that included lab results and insurance details.

The holiday season sees a rise in mobile shopping scams. Tech expert Kurt “CyberGuy" Knutsson helps you learn how to stay safe.

Tech expert Kurt “CyberGuy" Knutsson says a VPN enhances online banking security by encrypting data and protecting privacy.

Beware of these six sneaky holiday scams. Tech expert Kurt “CyberGuy" Knutsson gives you tips to avoid falling victim.

Tech expert Kurt “CyberGuy" Knutsson reveals how to securely back up and factory reset your Android to protect your privacy and data.

Artificial intelligence is making life easier for cybercriminals, allowing them to create elaborate scams to trick people. Kurt the Cyberguy explains how to protect yourself.

Cut through all the digital clutter and delete multiple emails from your Android simultaneously. Kurt the CyberGuy explains how it's done.

Tips to prevent your holiday decorations from being stolen

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.