Home
>
Writing
>
Writing the 8 WebCopy Headline Categories

Writing the 8 WebCopy Headline Categories

My article this issue is an excerpt from a book I was reading recently titled; The Copywriters Handbook by Robert Bly, a secondary small niche I focus on a bit. It categorizes the different types of headlines which are most common and in use today.

My immediate thought when I was reading this was to see which one tested best and then go onto the the next one, working my way through the list,... see what I mean,... testing each headline to see which ones pulls best.

So below I have them for your use. For space issues of course, I condensed them to a brief summary and an example. Enjoy.

1. Direct Headlines: state the selling proposition directly, with no room for wondering.
Examples:
"Pure Silk Blouses 30% Off"

2. Indirect Headlines: leaves a "roundabout" way to the message and product or service.
Examples:
"Ten Million to One. We can mix it"

3. News Headlines: gives a "newsy" type headline about the product.
Examples:
"Introducing the new Citation II" - Chevrolet

4. How-to Headline: gives a how-to approach and implication to the headline.
Examples:
"How-To Turn A Simple Party Into A Royal Ball"

5. Question Headlines: pose a question to the readers/prospects can empathize with.
Examples:
"Have You Any Of These Decorating Problem?" - Bigelow Carpets

6. Command Headlines: tell your prospects or reader what to do. Examples:
"Try Burning This Coupon" - Harshaw Chemical Company

7. Reason Why Headlines: pose a "list fashion" in the headline. Examples:
"Seven reason whys you should join..."
"120 to 4,000 reasons why you should..."
they can also can be in a,...
"6 Ways to etc. ..."
"7 Steps for etc. ..."

8. Testimonial Headlines: One of the Best types of headlines to have, is the testimonial, as this adds believability to the product/service in question.

To sum up,... the 8 categories of headlines in use today they are: Direct, InDirect, How-to, News, Command, Question, Reason Why, and The Testimonial.

In my own works; I'm finding, that some are easier to create than others, but see how they go for you. See which one or two pull best and of course stick with those.

Burke Ferguson holds both a BSc. degree in Computer Science as well Certification in Search Engine Optimization and Marketing Strategies. He regularly publishes The ACE! newsletter, in which he shares his experience, methods, and knowledge about what works and about what is 'BS'. He can be contacted by http://www.the-ace-ezine.com or http://www.the-ace-ezine.com

shuttle from O'Hare Brocton .. Lockport Chicago limo O’Hare

In The News:

Experts say hackers who used to focus on Windows operating systems are increasingly targeting Apple IDs as part of a new phishing campaign.

Unitree, a Chinese robotics company that developed a backflipping robot, has now introduced a humanoid robot capable of doing a side flip.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

According to the FBI, cybercriminals are sending extortion letters, threatening to release victims' sensitive information unless a ransom is paid.

FireSat is a satellite project designed to detect and track wildfires early, aiming to detect a fire that's the size of a classroom within 20 minutes.

Tech expert Kurt “CyberGuy" Knutsson reports that researchers have uncovered a Chrome vulnerability used in a cyber espionage campaign.

Preserving voicemails securely on Android: Tech expert Kurt “CyberGuy" Knutsson reveals easy methods to keep memories alive forever.

This phishing kit bypasses 2FA via session hijacking and real-time credential theft. Kurt “CyberGuy" Knutsson offers four ways to stay safe from Astaroth phishing attacks.

Tech expert Kurt “CyberGuy" Knutsson discusses Joby Aviation and Virgin Atlantic planning to launch 200-mph U.K. air taxis linking airports and cities.

Fake Apple virus warnings, security alerts and messages are tactics used to prompt you to call a number or click on a malicious link. The CyberGuy explains how to protect your devices.

The combination of artificial intelligence and neuroscience allows a paralyzed man to manipulate a robotic arm by using his brain to imagine movements.

With the help of artificial intelligence, sophisticated fraud techniques emerging today are virtually undetectable to the untrained eye.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents

If you need to free up space on your Mac, consider deleting duplicate photos in your image library. Apple makes it easy to do, and the CyberGuy explains the process.

Microsoft is discontinuing Skype in May after 22 years of service. Kurt the CyberGuy addresses other options for internet-based phone and video service.

Tron 1, a Chinese company's two-legged robot, is versatile and can walk, roll and pivot, even on rough terrain. Tron 1 stands 33 inches tall and weighs 44 pounds.

Hackers are tricking people into installing password-stealing malware by making them press keyboard shortcuts under the pretense of proving they're not bots.

Saving the voices of loved ones can be a comforting way to keep alive memories. Kurt "the CyberGuy" Knutsson explains how to preserve voicemail messages.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The FBI warns that some free online document converters load malware onto people's computers, making their private information vulnerable to attack.

Toyota's compact electric FT-Me is designed to tackle challenges of city living while offering an accessible and eco-friendly transportation solution.

Kurt “CyberGuy" Knutsson says 23andMe's bankruptcy raises data privacy fears: Opt out, download and delete data now.

UBTech and Zeekr unite with AI robot swarms to make car manufacturing faster and smarter. Tech expert Kurt “CyberGuy" Knutsson explains how the process works.

Tech expert Kurt “CyberGuy" Knutsson says Apple's Passwords app had a three-month phishing flaw from iOS 18 to 18.2 patch.

Tech expert Kurt “CyberGuy" Knutsson discusses how this super-small electric mini-truck takes a big step toward production.